Thinking About Something New: Brain Twisting Is Unnecessary

If you have a new product or service in mind, you know that you need to find a way to differentiate it from the alternatives that people are already using or could use. But then maybe you have a hard time coming up with ways to make what you are offering really different and new.

This is a basically a challenge to your creativity. And many of us think we need to twist our brains to come up with good creative ideas, which is hard work we don’t feel we can do.