The Limits To Being Different
4 min readNov 11, 2020
Product differentiation is often described as the key to business success. Companies are told that unless they really stand out from the crowd, their products or services will become “commoditized” — an undesirable position in the marketplace that results in little or no profit. This has been well-established guideline in the world of technology startups and even new technology-based product development in existing companies. And that guidance is mostly right.
