Straight Lines And Hockey Sticks On The Road To A Cash Crunch
5 min readNov 19, 2020
As a member of a couple of angel investor networks, a former software executive, and a teacher of a graduate course on new product/service creation, I have seen many financial projections from startup founders and new product managers in large companies.
One very common pattern for sales projections is a straight rising line (simple linear trend). Here’s one…