Digging Deeper Into Why There Is A Problem

Norman Jacknis
4 min readOct 7, 2020
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Almost every pitch deck for a startup (or even a new corporate-funded initiative) starts with a customer problem. In some form or other, the entrepreneur/intrapreneur says: “Here is a customer problem. The customer’s problem is an opportunity for…

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Norman Jacknis

Senior Fellow, Intelligent Community Forum; Columbia University Faculty. Former Director, Cisco IBSG Public Sector & CIO Westchester County, NY